FILM POSTER RESEARCH
In addition to creating a film trailer, my partner and I are also
producing a film poster in order to build upon the advertisement. Again, Fern
and I will proceed in studying the conventions of a thriller genre, yet in this
case we will look at how it is presented in a poster form as opposed to in a
trailer. Initial research will illustrate a deep analysis and evaluation of
different film posters which cater for specifically our chosen genre; thriller.
The studying we will carry out will be extremely beneficial, and will be guidance
for both my partner and I to work from. From doing this research Fern and I
will be able to highlight those which are more successful than others; it will
become evident what aspects are effective, and the importance of particular
conventions that need to be included.
After browsing upon several different posters that promote films,
Fern and I had retrieved useful information. It is visible what is likely to
engage an audience, and what is likely to put off an audience. Many film
posters that I have observed extremely compliment the film, giving them a
positive and luring representation. Nevertheless, there has been few that
aren’t as appealing, and would be suggested as ‘unsuccessful’ because of the
amount of excitement that they had lacked. When studying the film posters I had
constant questions flowing through my mind, essentially these questions will
again come up when Fern and I are making the film poster, as they are important
factors that need to be taken into account. For instance, how is the image
composed? What colour is the text? Does the light match the narrative? Etc.

This film poster is extremely enticing for several reasons.
Firstly, I had realized after carrying out research that this was the
teaser poster, meaning that it caters for a more wider audience rather than a
specific target audience.
The model that has been used is composed in the centre of the
poster, this would seem very conventional and significant, as constructing the
model in the centre means it is the vocal point- meaning it is the most
important subject, and the rest of the image isn't considered as, as
necessary. If the model on this poster was placed off centre, then it
would be suggested that she wouldn't seek as much attention, as the
audience’s eyes would be drawn to another subject that the image includes
The young girl is attractive, which would be seen as a typical convention,
however, the use of mise- en- scene such as costumes and props suggests
that although she may be attractive, she isn't as innocent
as suspected?
The colours that are included in this film poster all reflect upon
the genre, varying from greys, blacks and red, ultimately suggesting thriller
conventions; darkness, danger and fear. The red is only used slightly, yet is
used effectively- The most visible feature that has been made red is the cape
on the model, this would imply that perhaps she resembles danger, therefore
reinforcing the idea that it is a ‘thriller’ genre film containing
‘antagonists’. Several letters of the text is also put in red, this makes the
text look more intriguing, and the fact that it is placed next to white text
suggests the contrast between ‘good’ and ‘bad’ (white being good, red evidently
being bad) These colours accompany the thriller genre that is being featured,
and have intentionally been done to make an audience aware of what genre film
they will be watching.
The text at the top of the poster is rather small this would be
seen as conventional as it isn’t likely for all the font to be in a large
scale, nevertheless, I struggle to read what the text is saying, which could be
justified as a disadvantage as if I struggle then I’m sure those who have bad
eye sight or are old will struggle even more. The title of the film however, is
placed near the bottom of the poster and has been presented in a large font;
this enables an audience to focus specifically on the title of the film,
allowing them to get an understanding of what the narrative will entail. ‘Red
Riding Hood’ has been wrote in a ‘spooky’ type font which again emphasises upon
the thriller narrative, this would be considered as a significant convention as
if it was presented in an extremely girly, happy way the audience would feel
puzzled by what is trying to be achieved, and therefore will dismiss watching
the film.
The setting of this film poster is in woods which signify
darkness, which then leads to fear and suspense, which are elements that would
be expected for an audience to react whilst watching a thriller film.
Essentially, the lighting is a significant feature of this poster. The lack of
lighting and high amount of darkness increases the mysterious effect that this
poster gives off, ultimately adding to the anxiety.
A billing block is displayed at the bottom of the poster which is
white; this contrasts from the black background, allowing it to stand out. '
MARCH 11' is enlarged in comparison to the rest of the information on the
billing block, which gives an indication of when this film will
be released, it is evident as of why this has been done- purely to
promote the film to an audience in advance, to advertise and
draw in an instant market of individuals, and allowing them to be aware of
when to expect to see this film. Overall, I feel this is a successful film
poster; it incorporates elements which command a mass audience’s attention
instantly, and follows the conventions of a thriller genre.

This is another film poster that I had found
whilst carrying out basic research. Already, this film poster would be
considered as very different in comparison to 'Red Riding Hood' this could be
because of many reasons; nevertheless the most evident reason is that two
characters are being displayed. The balance of these two characters is
interesting as neither of them are placed in the centre of the construction nor
are looking directly to the camera, one might argue that the fact that both of
the characters aren't looking at the camera is unconventional, as it is
difficult for an audience to establish the emotions that they are expressing.
The composition of both these characters is effective, as it allows an audience
to focus on them both the same amount. The expressions of both the characters
face are engaging, the man that is on the left has a more frightful and rough
looking identification, whereas the one on the right looks more clean cut
perhaps more significant and powerful. This again, would reinforce the thriller
conventions as there is always a character that is able to rule others.
The background of this poster is essential, it has been displayed
in a maze effect, creating a huge resemblance between
the narrative of 'prisoners' (trapped) and then a maze which is form of
closure, and difficulty. This maze background emphasises upon the story
line, giving the audience a further pre-caution of what the film may involve.
The two characters being placed either side of the poster suggests that they
are both caught in this trap, therefore giving the indication of confusion
within the film (which may need to be unravelled)
The characters names are displayed at the top of the poster in
white narrow text, this has essentially be done as an audience are more likely
to watch a film knowing those who will be staring in it, this would be seen as
a typical convention to include on a thriller poster, as well as all different
genre film posters. I feel that one of the most intriguing aspects of this
poster is the centre where a 'tag line' has been added- ' A hidden truth.
A desperate search' this is extremely effective, as it not only
allows an audience to get a deeper understanding of the narrative but it makes
an audience react, almost leaving them in a 'scratchy situation' with the sense
of uncertainty, the anticipation of wanting to know what is really going
to happen. The fact that it has been placed in the centre of the maze is also
effective, reinforcing the thriller convention of everything being observed in
a sharp way (the tag line is viewed automatically because it is in the centre)