The aim throughout the entire duration of our A2 project was to create a
successful promotional package consisting of; a film trailer, magazine cover
and a film poster. We wanted to ensure that there was an evident link between
all three products, and that each product was winning enough to meet our target
audience requirements/expectations. Due
to deciding to centre our promotional package on the genre; thriller, we had to
make sure that from each product we had followed the conventions which are
often observed from views. We specifically focused our time on the following
attributions; fonts and texts, content, emotion/expression, lighting and body
language. Evidently, all of these features are significant as they build on the
excitement that each product contains. Fern and I wanted our promotional
package to aim to a mass target audience- and from the decisions that we had
made through our products it is clear that we fulfilled these aims. Due to
wanting to achieve this major aspiration, Fern and I had to ensure that we had
used familiar features, which give the impression that they have been highly successful
and replicate real media products.
Font/Text- We
wanted to ensure when deciding on a particular font for our products that we
would instantly reveal the genre to the audience. Fern and I had to consider
the style of the font, the colour and the structure- ultimately these features
were incredibly important simply because they build up the final interpretation
for what the audience will obtain. We had also felt it was significant that our
ancillary products both presented a similar use of fonts throughout- this was
imperative simply because consistency creates professionalism, which evidently
was one of our main aims that Fern and I had set for ourselves. We had
attempted to do this by selecting a font which was rather basic yet narrow.
Unfortunately it was difficult to divulge our genre of film through the style
of the font because of this Fern and I had specifically focused on choosing the
correct colours for what we aimed to achieve. The continuous use of the
colours; red, black, grey and white were all very successful, they give the
audience the implication of danger and follow the elements of a thriller genre;
anxiety, uncertainty, darkness etc. We felt that the colour red helped to
symbolize the fear that our film had contained, giving the audience an insight
of what the narrative may consist of.
This was a very successful decision that we had made as it was certain
that from just using this colour that our thriller genre was already being
portrayed. The colour black was another common colour that we displayed in all
of our products. We had used this behind the background of the text that we had
included; we had done this simply because it connotes power, which obviously
our antagonist Jason has. An audience would also associate this colour with
evilness and mystery- which positively impacts upon our products as it
reinforces the thriller genre that we wanted to inflict. Throughout the
exploration of researching thriller conventions it was stated from many sources
that the conventional colours are- black, grey, red and white- evidently Fern
and I have achieved this by applying these specific colours. A successful feature
of ours is the contrast between innocence and evil, we had used both of these colours
together on all three of our products, I feel the main reasoning for this
simply was to impose that the antagonist is able to control the protagonist. Overall-
Fern and I had fulfilled the aim of consistency as there was a huge connection
between all of the fonts that included.
Posing/Body
Language- In both
ancillary products, and film trailer Fern and I wanted to imply vulnerability.
Due to the main actress being the victim we felt inflicting the sense of susceptibility
would engage an audience instantly, it would create sympathy from an audience’s
perspective which ultimately would make them want to watch the entire film. When
photographing Fern, I had directed her to pose on the group whilst looking up,
I had simply demanded for her body to pose in this way as I knew it would
reinforce the idea of her being isolated and unable to escape the one who is in
more power; Jason. I feel this had successfully impacted on our film poster especially
as it looks as though Fern does feel this way; therefore Fern in character was also
an achievement. Additionally, Fern and I wanted the mise-en-scene to potentially
lure an audience’s attention, for this reason we had decided to use tape over
her mouth and rope to situate her body, this looks as though she is ‘caged’ in
which is following another thriller element as also meeting the narrative that
we had called our film title. Throughout our film trailer Fern and I had made
sure that when Fern was acting she wouldn’t look as though she had power-we had
chosen to create her construct to be weak simply because it reinforces a
typical protagonist in a thriller film. For instance; her being dragged up the
stairs and having no control, undeniably shows how we had used binary
oppositions between the protagonist and antagonist- which evidently is a successful
feature. I feel that the posing and body language of the characters within our
trailer and ancillary task didn’t disadvantage our products in the slightest- I
feel that this was one of our main advantages of our products purely because we
ensured that the characters they were playing were conventional so that an
audience could commonly familiarize their role within the narrative.
Lighting-
The lighting
that we had used in our ancillary products was artificial. We had gained a
source of light through professional lights provided from a studio. The aperture of the lighting was extremely
high meaning that a lot of light was being exposed- luckily this light
reflected on Fern (the protagonists face) with the background being rather dark
and mysterious, this had positively impacted on our images for our poster and
magazine cover simply because it shows that she was the chief focus, who in
which was ‘caged’ in a dark isolated area. This strengthened our products; the
images that we had developed identified the girl’s part of the narrative, again
reinforcing thriller conventions.
For the trailer, the lighting that was exposed was either through
natural sunlight or simply from a natural source in a house (no artificial
light included) we intentionally done this because we wanted to emphasise upon
the darkness that the narrative contains. Nevertheless, once we reviewed the
material that we had captured it had become evident that we definitely needed
to apply an effect which would make the lighting more enhanced. The different
effects that we had applied would give the audience the impression that time
has changed, contrasting between past and present- also reflecting on the
non-linear narrative that film trailers typically use. Overall, I feel that the
effects we had applied to our film trailer had highly impacted our product, nevertheless-
I believe certain scenes should had been re-shot in a different area so the
lighting wasn’t as dark for example- when Fern is being dragged up the stairs,
if it was a little bit lighter then the audience would have been able to
identify clearer the fear of the girls face.
Overall, I feel Fern and I have produced products which are effective.
Our magazine and poster positively impact our film trailer simply because it
gives the audience a first ‘teaser’ insight of the thriller we are displaying
and what the narrative could possibly include. Our film trailer includes
engaging features which I personally feel is likely to make an audience feel
eager to watch the film yet also question the reasons for why particular things
are occurring. Fern and I felt following the thriller conventions would be more
appropriate that subverting them; we aimed to target a mass audience simply
because we felt this would make our products look more official and
professional as opposed to targeting a niche audience which would give the suggestion
that most decisions are unusual and not typical. All three products have a
connection and it is clear from an audience’s perspective that they are all advertising
and supporting the same film. Throughout the progression of producing these
three products Fern and I have had to overcome many things such as; re-filming,
re doing edits simply because they weren’t good enough, making adaption’s to
then edits we had already done to meet our target audience’s requirements etc.
Nevertheless we have overcome every possible once which we were able to-
unfortunately several features weren’t able to be adapted due to the limited
time that we had, which could potentially have a huge disadvantage to our
entire promotional package.
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